Issue 326

Customer Success Roundup: 11th November 2016

Nov. 11th, 2016

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

When selling SaaS licensing, it’s tempting to concede on contract length to get deals closed. Patrick Campbell of Price Intelligently tells us why this is very unwise in his post “Why Annual Plans Are Crucial for Reducing Your Churn”.

Are you thinking about building your career within the Customer Success department? You should check out this webinar from Nils Vinje of Glide Consulting — “How to Grow Your Career in Customer Success”.

In her work with many SaaS clients, Allyson White of Insight Partners has identified the potholes, traffic jams, and hidden turns on the road to Customer Success excellence. She outlines them in her article and infographic — “The Roadmap to Customer Success Excellence”.

Barrie Adams of Capsicum Technologies has learned how to avoid churn over his years of running SaaS businesses. He outlines his strategy in “How to Grow Revenue 130% Using This 7-Step Customer Retention Process”.

Too early for an article about Christmas/The Holidays? Head of Product at Custora, Jordan Elkind outlines his “3 Techniques to Boost Holiday CLV with Advanced Segmentation”.

Erik Devaney of Messaging provider Drift identifies and details “The 3 Customer Success Metrics You Should Be Measuring”.

Nicholas Holmes of Nickelled, writing on the GoSquared blog, outlines how to spot and address churn before it kills your SaaS business in “How Smart SaaS Businesses Measure Churn and Retention”.

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