Issue 326

Customer Success Roundup: 12th August 2016

Aug. 12th, 2016

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Akita’s Barry Devon discusses how the Internet of Things may need to embrace Customer Success practices and technology to ensure a bright future.

Read the post on the Akita Blog here.

Customer Lifetime Value (CLV) expert, Silviya Dineva, posting on theSmartInsights blog, details how understanding CLV can help improve business and marketing results in “Factoring Customer Lifetime Value into Ecommerce Marketing Planning“.

Ty Magnin, Marketing Director at Appcues, outlines some some very basic measures you can take to jumpstart your customer retention program in his post “Minimum Viable Customer Retention“.

CEO of Top Dog, Melonie Dodaro uses an infographic to highlight “4 Proven Customer Retention Strategies [Increase Profits by 25-95%]“.

Wayne Bloemhof on the Drip blog details five practical ways to turn one-time buyers into loyal customers in “Entrepreneurs: 5 Ways to Maximize Your Customer Lifetime Value and Loyalty“.
Writing on Forbes, Kathy Caprino of Ellia Communications identifies “The Top 5 Business Strategies For Increasing Customer Success“.

Recent research identifies some frightening user churn rates in the mobile app space. Brandy Shaul of SocialTimes analyses this in “Localytics: 63% of Users Stop Using Apps Within First Month“.

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