Customer Success Roundup: 13th November 2015
Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.
Rafi Mohammed of Harvard Business Review discusses the emotional response customers have to pricing, which can effect their loyalty to your brand in “What America’s Best BBQ Joint Can Teach You About Pricing”.
Dan Kosir of Clearbridge Mobile recommends employing push notifications in your app to build long-lasting customer relationships in “How to Use Push Notifications to Reduce App Churn”.
Conversioner contributer Nichole Elizabeth Demeré encourages companies to ensure that their customers are achieving their desired outcomes in “Customer Development: 4 Steps for Decreasing Churn”.
Mashable contributer Tom Wentworth discusses how important it is to combine customer data from all sources to build out an accurate view of your customer in “3 Key Ways Marketers Should Personalize the Online Experience”.
Geoff Roberts of Hubspot lists the key metrics your company should be measuring, how to help maintain data integrity and, crucially, how to make your team care about this data in “Want to Grow Your SaaS Company? Track These 12 Marketing Metrics”.
SaaStr shares Jason Lemkin’s Quora contribution which provides food for thought in “Have the Majority of the SaaS Companies Got Customer Success All Wrong?”.