Customer Success Roundup: 15th September 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Here to help you get some closure from your failed customer relationships is Zendesk with their piece “Save the Day with a Churn Survey”.

Andy Mura of Userlane provides a primer on using “Advanced Gamification Techniques for Customer Success in SaaS Companies”.

Emily Bonnie of CleverTap discusses churn as it relates to mobile apps in “Churn Rate: Calculations and Strategies for Reducing Mobile App Attrition”.

Kevin Steigerwald of Notion explores how companies can prioritize and implement customer feature requests in “Strategies for Integrating Client Feedback into Your Product Vision”.

Writing on the Appirio blog, Rachel Illingworth gives her perspective on “How to Use Metrics to Adapt to the Customer”.

Analyzing your customer data is crucial to making predictions about future churn. Just make sure to read Adele Simor‘s “Quick Data Lessons: Data Dredging” before getting started.

Forbes contributor AJ Agrawal lists “12 Ways to Increase Conversions Through a Better Customer Experience”.

Ty Magnin of Appcues looks at the customer satisfaction standards of Amazon and discusses the customer-focused development cycle implemented by Drift in “Building Customer Centricity Across Teams”.

Lorcan Malone outlines why “Customer Retention Is the Unsung Hero of Business Growth”.

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