Customer Success Roundup: 22nd July 2016
Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.
Arash Narchi of analytics firm Silota says “cash in the bank”, pay back periods and hiring great talent are better measures of SaaS health than CLV in “Why Customer Lifetime Value is a Misleading Metric for Bootstrapped Businesses”.
Account-based marketing applies in the post sales world too, and can augment existing Customer Success practices. Microsoft’s Alex Sessoms identifies “Five Reasons You Should Be Using Account Based Marketing (ABM)”.
Dhruv Patel, Co-Founder at SalesHandy dives into the “6 Important Metrics You Must Track To Grow Your SaaS Startup”.
Zaius, the B2C CRM firm, have just released their whitepaper, a deep dive into customer lifetime value, entitled “4 Steps to Maximising Customer Lifetime Value”.
Does keeping customers at arms-length actually improve customer retention? Jon Meyer at Kayako makes the case in “The Road to Customer Retention Is Paved with Self-Service”.
Conversion specialists Photoslurp look at why you should treat Millennials differently when it comes to managing retention in “The Four Dimensions of Customer Loyalty”.