Issue 326

Customer Success Roundup: 24th November 2017

Nov. 24th, 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Greg Daines, CEO of Client Velocity, dissects the elements of Customer Success to reveal “The 3 Deadly Fallacies of SaaS Customer Renewal”.

You’ve probably read about when to say “no” to your customers, but for Dan Holowack, saying “yes” was so important when he built CrowdRiff. He explains in “When to Say Yes to Customers”.

Dave Jackson, CEO of TheCustomer.Co, makes predictions about the future of Customer Success and the evolution of CS platforms in “Is There a Role for CS Software in CS2.0?”.

Digital Strategist at Oracle Marketing Cloud, Peter Armaly hopes we can overcome organizational silos through cross-department collaboration in “Dear Marketers: An Open Letter About the Other Side”.

Writing on the Act-On blog, Amy Duchene outlines “How to Raise Your Customers from the Dead with 5 Engagement Tactics”.

Customer Success Advisor, Paulo MP dos Santos has some tips for keeping your Customer Success team on track as you grow in “Customer Success at Scale: 4 Steps to Build the Right Mindset in Your Organization”.

Senior Vice President of Customer Success at Cisco, Scott Brown shares his personal experience of Customer Success in B2C and the importance of building a customer-centric business in “Customer Success: Your Most Powerful Weapon in the Battle for Customer Retention”.

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