Customer Success Roundup: 27th January 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Measurement is key to building successful strategy—but what to measure and how? Co-Founder at Malartu, Jon Spinney, addresses this in “What Are Vanity Metrics? And How to Avoid Them”.

Malinda Wilkinson of Salesfusion believes a strong customer acquisition strategy must be augmented by an effective, customer-centric retention strategy to sustain long-term growth. She discusses in “5 Ways Marketers Can Drive Customer Retention to Achieve Growth”.

Gabor Koncz, CEO at Automizy, gives a concise overview of churn and how to deal with it in his post “Debunking SaaS Churn Rate for Subscription Services”.

Marketo’s Rick Siegfried outlines some practical steps to getting your customer-marketing campaigns up and running in his post “3 Steps to Reduce Churn and Increase Revenue”.

Joey Barker from Unfunnel walks us through his process for calculating CLV in “How To Turn New Customers Into Repeat Customers (The CLV Experiment)”.

Achieving negative churn makes building a sustainable SaaS business significantly easier task. Oleksandr Kharko of Noosphere discusses practical steps to achieve this in “How to Get More Sales from Existing Customers”.

CEO of Oktopost, Daniel Kushner, describes “4 Ways to Improve Customer Retention by Combining Your Marketing Automation and Social Media Efforts”.