Issue 326

Customer Success Roundup: 29th July 2016

Jul. 29th, 2016

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Lincoln Murphy from Sixteen Ventures talks about how Customer Success is essential to the financial health of your business in “7 Ways Customer Success Drives Company Valuation”.

The metric nerds out there will appreciate this one from the guys at Cloud Dashboard provider Klipfolio: how to calculate “Customer Lifetime Value to Customer Acquisition Ratio (CLV:CAC)”.

Customer Success Evangelist, Nichole Elizabeth DeMeré, talks about how to manage the sometimes tense relationship between Product Managers and Customer Success managers in her post “The Critical Steps to Aligning Product Managers and Customer Success”.

Gregory Ciotti, of helpdesk vendor Helpscout, outlines “15 Practical Ideas to Improve Your Customer Retention Rate”.

I know we’re getting kind of ‘meta’ here but Matthew McLaren, Digital Marketing Manager at Amity provides a really useful list of Customer Success resources in “The Good Stuff on Customer Success You Should Be Reading”.

Ben Velker, VP of Marketing at Edgenet, recognises that Customer Success is just as important to business as Sales, Marketing, Operations or Finance in his piece, “Making SaaS Sticky: Why Customer Success Is the Industry’s New Linchpin”.

Here’s one from the archive. Rob Wormley of When I Work shares what he thinks in “Everything You Need To Know To Boost Customer Retention”.

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