Issue 326

Customer Success Roundup: 2nd June 2017

Jun. 2nd, 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Steli Efti of chats with Hiten Shah of Kissmetrics about “How to Increase CLTV (Customer Lifetime Value)”. [Podcast]

It’s essential to understand your product’s ‘User Experience’ and ‘Customer Experience’ when building your Customer Success strategy. Meerah Tauqir of Marketing Entourage dives into both in “UX and CX: What’s the difference?”.

Global Head of Customer Success with Microsoft Dynamics, Somit Goyal discusses the characteristics necessary to succeed as a ‘high touch’ CSM in “Anatomy of the ideal Customer Success Manager (CSM)”.

Perry Monaco discusses what he focuses on as LinkedIn’s Head of Customer Success in “The True North of Customer Success”.

Senior Director of Customer Success at Serenova, Neal McCoy outlines why he believes “Everyone Plays A Role In Customer Success!”.

McKinsey’s Chandra Gnanasambandam, Martin Harrysson, Shivam Srivastava, and Yun Wu discuss why Product Managers need to think more like CEOs in “Product managers for the digital world”.

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