Customer Success Roundup: 3rd March 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Head of Digital Marketing at Internal Results, Will Humphries, looks at how to “Improve Customer Lifetime Value with Valuable Email Content”.

Brandon Gains, VP of Marketing at Referral SaaSquatch, provides us with some clear guidance on “Calculating Churn Rate and 12 Customer Churn Statistics”.

Derrick Tan of E27 recommends focusing less on immediate profits and more on cultivating healthy relationships with customers in “The Long Game: A Crash Course in Customer Lifetime Value”.

CEO of, Ari Rabban, says you shouldn’t be writing off customer churn as a reality of doing business in “Fight Customer Churn with High-Quality Customer Service”.

On the Salesforce blog, Paula Hicks describes the best ways to keep clients close to your company in “Effective Strategies to Reduce Customer Churn”.

Putting in some effort to improve (or maintain) your customer relationships is essential. The ‘Coach’ on the blog provides us with “7 Ways to Build Strong Customer Relationships”.

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