Customer Success Roundup: 8th July 2016

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

LogMeIn and the Technology Services Industry Association (TSIA) have released their in-depth whitepaper “The State of Customer Success 2016”.

Niharika Gupta from AmyLogic looks at how growth-oriented companies should set marketing budgets in her post “Want a Bigger Marketing Budget? Optimize Your LTV to CAC Ratio”.

Business Process platform Tallyfy provide lots of inciteful examples in their article that identifies “6 ways to reduce customer churn through better process management”.

VP of Digital Innovation at Circle S Studio, Tim Asimos, feels marketeers should be focussing on existing clients in his article “Clients Need Nurturing Too: 9 B2B Marketing Ideas for Client Development”.

Subscription management provider Recurly have just released their in-depth “2015 Industry Report” analysing the trends in customer retention metrics for the booming subscription Industry.

This blogpost by Antoinette Curtin from LMS firm Learnupon outlines why their clients love how they deliver Customer Success.

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