Customer Success Roundup: 9th December 2016

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

As founder of, Chad Keck knows a thing or two about growing a company. According to him, word-of-mouth recommendations are essential and in his article “How to Grow” he advises entrepreneurs to build a product customers will love before making a sale.

Danni Friedland of Jaco believes that Customer Lifetime Value (CLV) is the #1 metric you should be tracking right now and discusses the metric in detail in his article “6 Strategies Successful SaaS Companies Use to Increase Customer LTV”.

Having trouble nailing down your Customer Lifecycle stages? Head over to the Marketo blog to see how they have defined theirs in “The Evolution of the Customer Lifecycle”.

Ana Castrillon talks to Zendesk’s Jason Maynard & Ian Alexander about the recent shift in customer metrics from throughput-based to relationship-based in “Beyond Customer Satisfaction: Measuring Customer Happiness”.

Chris Boeckelman, writing on the GetFeedback blog, covers the basics of churn and how to stop it in its tracks in “6 Ways to Cut Customer Churn Rates”.

It’s all about the customer over on the LiveChat blog as Justyna Polaczyk outlines “Everything You Have to Know about Exceptional Customer Service” and “Everything You Want to Know About the Benefits of Customer Centricity”.

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