Customer Success Roundup for the 14th June 2019

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Chameleon‘s Benjamin Brandall outlines, in detail, “7 SaaS User Segments, and How to Market to Them In-App“.

Emilia Maria D’Anzica and Jacco vanderKooij describe existing and emerging Customer Success roles in their excellent LinkedInSaaS Role Definitions“.

Jason Lemkin from SaaStr lists “The Top 8 Questions to Ask Candidates for Head of Customer Success“.

Kyle Racki shares some key learnings from Proposify‘s onboarding and renewal processes in “How Our Customer Success Team Achieved Negative Churn for Four Consecutive Months“.

Check out this neat CLV calculator from the team at CleverTap — “Calculate Your Customer Lifetime Value in 30 Seconds!“.

CSM at Wrike, Artem Gurnov describes “4 Common Assumptions Made by CSMs That Turned out to Be Wrong“.

Over on the CoBloom blog, Ryan Law explains “How to (Properly) Calculate ARR and MRR for Your SaaS Business“.

Graydon’s Mark Zwart delivers some “Hot Tips on How to Increase Your Customer Value“.

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