Customer Success Roundup for the 17th April 2020

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Customer retention is more critical than ever. In this edition, we share 20 of the best retention articles from the last five years of our weekly CS Roundup.

• Patrick Campbell, ProfitWell
  • What Is Customer Retention? Why It’s Important and 8 Strategies to Improve It.
• Lionel Valdellon, CleverTap
  • The 4 Pillars of Customer Retention.
• Ky Winborn, Appcues
  • The 4 Customer Retention Metrics You Should Be Measuring Now.
• Alex Bell, CloudApp
  • 5 Data-Backed Customer Retention Strategies Your Business Needs.
• Yasmine Nahdi, Chamaileon
  • Retention Email Marketing: 10 Types of Emails to Guide Your Next Campaign.
• Sunil Thomas, CleverTap
  • What I’ve Learned About Retention From 8K Global Customers.
• Miko Levy, Outbrain
  5 Ways Content Underpins Outbrain’s Customer Retention Strategy.
• Niraj Ranjan, Hiver
  • 5 Must-Dos to Keep Your Customers From Leaving You.
• David Apple, Typeform
  • How Typeform Presented Their Retention Story in Their Last Board Meeting [Video].
• Robbie Allan, Intercom
  • Don’t Tell Me You Miss Me: 3 Better Approaches to User Retention.
• Melissa Rosen, Groove
  • This Easy Customer Retention Strategy Increased Our Annual Subscribers by 10%.
• SuccessHacker
  • Customer Retention Strategies: Why Customers Go Dark.
• ClosingPage
  • The #1 Hack to Retain Your Customers If You Are a SaaS Startup.
• Josh Brown, Helpjuice
  • 9 Emails You Can–and Should–Use to Improve Your Customer Retention.
• Claudiu Murariu, Innertrends
  • 4 Essential Questions for Optimizing Retention.
• Oleg Yakubenkov, GoPractice
  • Day N Retention, Rolling Retention, and the Many Facets of the Retention Metric.
• Josh Bean, Zendesk
  • How to Build Customer Relationships That Increase Retention and Revenue.
• Diego Poza, Auth0
  • How to Safely Use the 3 Best Customer Retention Tactics.
• Janet Choi, Customer.io
  • How to Raise Retention With Data-Driven Emails.