Customer Success Roundup for the 1st November 2019

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

• Steli Efti, CEO at Close, explains why
  • “Selling to Bad-Fit Customers Will Kill Your SaaS Startup“.
• Shanelle Mullin advocates shifting focus from Conversion Rate Optimization to Customer Retention in her CXL blog post
  • “SaaS CRO: What You’re Not Testing (But Should)“.
• Intercom‘s Business Operations Manager, Rahul Reddy presents
  • “Who’s Who: Understanding Your Business With Customer Segmentation“.
• Rikke Berg Thomsen, Sleeknote‘s Head of Email Marketing, outlines
  • “7 Proven Customer Loyalty Programs That Work“.
• Keith Loria challenges conventional wisdom in his PostFunnel piece
  • “Asking the Experts: The Need for a Customer Journey Is Over“.
• CEO of O2E Brands, Brian Scudamore looks at customer-centricity in
  • “The Secret to Our Customer Success? A Pair of Red Sparkly Chucks (Yes, Really)“.