Customer Success Roundup for the 20th August 2021

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

• Luke Ferrel, Senior Director of Customer Success at Outreach.io, explains
  • “How We Use Activity-based Sequences to Reduce Churn“.
• Data Science Lead at GlobalLogic, Andrii Shchur, takes an analytical look at retention in
  • “Marketing Automation: Customer Churn Prediction“.
• G2’s Brittany K. King goes in-depth with her post
  • “The Buyer Intent Playbook: How to Retain Customers and Reduce Churn“.
• CEO at SaaStr, Jason Lemkin, shares a list of
  • “25 Proven Ideas to Lower Churn from Brex, Sendbird, ServiceNow, GitLab and More“.
• The team at Stunning ask (and answer)
  • “What Is Customer Attrition and How Do You Increase Customer Loyalty?“.
• FluidPR’s Sarah LeBoeuf details
  • “3 Creative Ways to Reduce Churn“.

UPCOMING EVENTS

1. Coffee Bar Conversations with Rick Adams / August 26th @ 5 PM CET
   • Customer Success = Personal Success with Kevin Leonor. Learn More
2. CSN Cafe Oxford / August 27th @ 8.30 AM BST
   • An informal monthly catch-up for Customer Success Managers of all levels to meet, discuss challenges and drink coffee. Learn More
3. Uniting Customer Success & Sales Around Customer Outcomes / August 31st @ 11 AM PT
   • Align Customer Success & Sales To Drive Outstanding Customer Value. Learn More
4. Women in SaaS Summit / September 8th
   • Empowering Female Voices in SaaS. Explore, Celebrate, and Learn. Learn More
5. Customer Success Network — Mentorloop / September 14th @ 8 AM BST
   • What is mentoring and why do you need to be in a mentoring relationship? Learn More
6. Chicago Customer Success — September Meet Up / September 23rd @ 8 AM CDT
   • Best practices and networking with Buildout, a commercial real estate SaaS company. Learn More