Issue 326

Customer Success Roundup for the 20th August 2021

Aug. 20th, 2021

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Luke Ferrel, Senior Director of Customer Success at, explains — “How We Use Activity-based Sequences to Reduce Churn“.

Data Science Lead at GlobalLogic, Andrii Shchur, takes an analytical look at retention in — “Marketing Automation: Customer Churn Prediction“.

G2’s Brittany K. King goes in depth with her post — “The Buyer Intent Playbook: How to Retain Customers and Reduce Churn“.

CEO at SaaStr, Jason Lemkin, shares a list of — “25 Proven Ideas to Lower Churn from Brex, Sendbird, ServiceNow, GitLab and More“.

The team at Stunning ask (and answer) — “What Is Customer Attrition and How Do You Increase Customer Loyalty?“.

FluidPR’s Sarah LeBoeuf details “3 Creative Ways to Reduce Churn“.


Coffee Bar Conversations with Rick Adams / August 26th @ 5PM CET
Customer Success = Personal Success with Kevin Leonor. Learn More

CSN Cafe Oxford / August 27th @ 8.30AM BST
An informal monthly catch up for Customer Success Managers of all levels to meet, discuss challenges and drink coffee. Learn More

Uniting Customer Success & Sales Around Customer Outcomes / August 31st @ 11AM PT
Align Customer Success & Sales To Drive Outstanding Customer Value. Learn More

Women in SaaS Summit / September 8th
Empowering Female Voices in SaaS. Explore, Celebrate, and Learn. Learn More

Customer Success Network — Mentorloop / September 14th @ 8AM BST
What is mentoring and why you need to be in a mentoring relationship? Learn More

Chicago Customer Success — September Meet Up / September 23rd @ 8AM CDT
Best practices and networking with Buildout, a commercial real estate SaaS company. Learn More

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