Customer Success Roundup: November 20th, 2015

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Alex McClafferty, a customer success consultant and Forbes contributor, interviews Okta’s Chief Customer Officer Krista Anderson to discuss what they’ve defined as the 4 P’s of Customer Success in “Okta: How Customer Success Powers Their Incredible Growth”.

Sujan Patel, co-founder of Content Marketer &, presents a list of growth hacking strategies to combat churn in “25 Ways to Stop Churn in Its Tracks”. contributor Tracy Maylett wants us to quit asking customer survey questions that tell us absolutely nothing about the customer experience in “Tweak Your Company Survey to Find Out What the Customer Actually Experiences”.

WebEngage contributor Rohit Srivastav believes that “somewhere in the race to acquire customers, the art of retaining them took a back seat” and looks at changing that in “Customer Retention Strategy: A Dossier of Growth Hacks”.

Jami Oetting of HubSpot discusses how to make improving the customer experience an organization-wide initiative in “This Is How You Build a Customer-Centric Company”.

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