Customer Success Roundup: October 23rd, 2015

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Paul Millar from Aussie digital marketing Consultancy, Affinity Consulting, discusses in this article how to ensure you continue to earn revenue from your existing clients: “Moneyball: 5 Ways to Re-monetise your Customer Base”.

Nichole Elizabeth DeMeré from has compiled this excellent list of free and paid eBooks for “validating, growing, and scaling your SaaS company”.

There’s been a lot of discussion recently about Customer Lifetime Value, what it means to each company and how to measure it. Ramon Pedrollo Bez of Compass demystifies things in this article.

Chad Rubin from Skubana describes how to “grow your E-Commerce Sales by 25% via increased CLV”.

Adam Waid from Pardot outlines the “5 Digital Tactics for Customer Retention in 2015”.

So What’s the ROI Anyway?” asks Julee Ho from Schoolkeep.

Read the “7 ways Customer Success Managers Can Overcome Outreach Anxiety”.

Dr Peter Fader, shares his advice on “Why You Should Focus on Customer Lifetime Value”.

Jennifer Schiff of CIO outlines the “7 Ways Social Media Can Improve Customer Satisfaction”.

Over on the Salesforce blog, Philip Kushmaro discusses “How Customization Can Boost Customer Retention”.

Writing for Saascribe, Michael Cullen analyzes the role of Customer Success in Software-as-a-Service companies and the associated cost of having such a function in “Customer Excess: Is SaaS Over-Spending on Customer Success?”. has put together a presentation entitled “Customer Lifetime Value – What It Is, Why It Matters, and How It’s Used.

Thanks for visiting our weekly roundup, for all issues regarding Churn reduction, Lifetime Value (LTV) and Customer Success in general!

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