Customer Success Roundup: October 9th, 2015

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

• Mikael Blaisdell of the The Customer Success Association discusses the evolution of Customer Success in today’s organizations and sends out an invite to Customer SuccessCon in
  • “The Evolution of an Industry” on LinkedIn.
• Parsa Saljoughian analyses some of the most relevant retention and Customer Success metrics in this Techcrunch article:
  • “Easily Measure The Profitability Of Your Consumer Subscription Business”.
• A 1% increase in customer retention correlates with a 5%-27% increase in profits within 2-3 years
  • says customer retention consultant Lynn Thomas.
• Mike Saldi, Preact Chief Customer Officer, outlines his
  • “Top 5 Keys to Customer Retention”.
• In this LinkedIn article, Marketo’s director of business development, Mike Stocker, gives his views on
  • “How App Companies Can Increase Retention, Engagement and Customer Lifetime Value”.
• Cake’s Managing Director Europe, Paul Wright, disusses the
  • “5 Reasons Customer Lifetime Value Is The Must-Track Metric Of 2015” in this LinkedIn blogpost.

Thanks for visiting our weekly roundup, for all issues regarding Churn reduction, Lifetime Value (LTV) and Customer Success in general!