12 Best Customer Success Blogs in 2024 You Should Follow 

Best customer success blogs

With their aims of transforming new customers into loyal ones, nurturing customer relationships during their entire journey, and driving revenue growth through upsells and cross-sells, customer success teams have become one of the most valuable assets of any SaaS company. And, it’s important to be updated on the latest trends, best practices and strategies in CS. 

It’s best to gather information from relevant sources exclusively, which is why we curated a list of the 12 best customer success blogs that have valuable and in-depth content that can help you in the process of creating customer success strategies and ultimately drive better opportunities for business growth.

A List of Best Customer Success Blogs in 2024

Whether you are an experienced customer success manager, a SaaS business owner, or just starting in the CS field, it’s important to stay informed about the industry’s and market’s trends and dynamics. The Internet is filled with numerous great and less-than-average customer success articles, so it is important to consider only the ones that contain verified information and creative yet applicable solutions that can help you improve customer retention and reduce customer churn. 

Here are our top customer success blogs: 

  1. Gainsight
  2. Planhat
  3. Custify
  4. SmartKarrot
  5. Vitally
  6. Totango
  7. Akita
  8. The CS Cafe
  9. Desired Path
  10. Success Coaching 
  11. TSIA
  12. Customer Success Collective


Gainsight is one of the leading customer success platforms, which makes its blog a great resource for CS professionals and newbies. 

The blog section comprises a customer success guide, case studies, and expert insights into customer success strategy, customer retention, customer experience, analytics, product adoption, and industry news and trends. 


Planhat is another leading customer success platform that helps businesses drive growth through customer engagement, retention, and satisfaction. 

The blog covers a range of topics relevant to CS, like customer success management, customer retention, customer health scoring, customer onboarding and training, and data-driven CS. Whether you require expert insights from industry leaders, practical advice and strategies, or regular updates, Planhat has it all and shares it with you for free. 


Custify is a customer success platform designed especially for SaaS companies and their blog focuses on challenges and opportunities for the given industry. 

The blog contains various customer success topics related to customer success strategies, ways to reduce churn, customer education, onboarding, customer feedback, etc. One of Custify’s contributions to the CS world is its examples that show the most successful customer success stories. 


SmartKarrot is a platform dedicated to product experience and customer success and therefore provides valuable content related to the unique challenges that businesses in these areas face. 

Their blog section covers everything from customer churn and retention to customer onboarding, training and health scoring. 


Vitally is a customer success platform created for B2B SaaS companies.

Vitally’s customer success blog is focused on providing valuable and practical content to help businesses achieve their goals for customer success. You can find topics related to customer success management, customer engagement, key CS metrics and KPIs, and effective tips for successful implementation of CS programs.


Totango is a customer success platform with a blog section that focuses on customer success strategies and best practices. There, you can find comprehensive customer success guides and tips for churn reduction, customer success strategy building, driving customer engagement, leveraging data and analytics, and much more. We recommend Totango as a prime source for regular industry updates. 


Akita is a customer success platform designed for SaaS startups.

Our blog sections focus on helping businesses improve customer retention, reduce churn, and drive growth through proactive customer management. Whether you are looking for CS upsell strategies, churn reduction strategies, best practices for customer onboarding, or predictive analytics for retention, Akita has the information that you need. It also offers some interesting facts about customer success, customer retention, and customer health scoring.

By following the Akita blog, you can learn valuable information about the customer success industry and articles for the entire customer journey. 

The CS Cafe

The CS Cafe is a platform dedicated to the customer success community. It offers various detailed guides for developing effective CS strategies, strategies for identifying at-risk customers and reducing churn, efficient onboarding practices, and much more. 

Desired Path 

Desired Path is another customer success platform that comes with an interesting blog section related to CS. It covers a wide range of topics related to customer success, customer experience, and tips on how to improve customer retention and reduce churn. 

Success Coaching

Success Coaching is an educational platform that offers a wide range of training options for individuals and CS teams. Its blog section covers a wide array of topics related to customer success insights, tools, and career-building tips. If you are looking for a valuable resource for your CS team, this is the right place. 


TSIA stands for the Technology Services Industry Association, which focuses on helping tech and services organizations advance and grow in the industry.

Their blog covers topics related to the technology and services industry, including customer success, organizational best practices, and service revenue generation. Their blog also features guest posts from industry experts, interviews with leaders from various industries, and case studies that provide valuable perspectives on crucial issues that the given industries are constantly faced with. 

Customer Success Collective 

Customer Success Collective is a resource hub and community for CS professionals where they can connect, share ideas and insights, and learn from each other’s experiences.

Their blog section includes tips and strategies for customer success, analysis of trends in the CS field, case studies, resources for advancing in CS career, and profiles of customer success professionals, including their experiences. 


These 12 best customer success blogs offer valuable CS insights, strategies, tips and industry trends that can help you enhance your customer success strategy, improve customer engagement and retention, or just keep you inspired and informed. 

Sometimes, all you need is a little push to succeed with a small customer success team, while other times you need to transform your whole CS department to make it work. Whichever it is, the best is to seek help when you need it.

Frequently Asked Questions

What is Customer Success and why is it trending?

Customer success is a business strategy that aims to help customers achieve their goals while using a service or a product. It includes managing customer relationships, addressing customer requirements, and driving customer loyalty and retention.

Is customer success hard to get into?

Getting into customer success can be easy or difficult, depending on your experience, skills, and the company’s requirements. It definitely requires preparation and effort, but it can be very rewarding if you like working with customers and helping them succeed.

What is the KPI for the customer success manager?

The crucial KPIs for CS managers include Customer Satisfaction Score, Net Promoter Score, Customer Retention Rate, Expansion Revenue, Health Score, and Renewal Rate.

Related Articles

Best customer segmentation software Best Customer Segmentation Software to Utilize in 2024

Understanding customers at scale has come a long way. Back in the day, companies used simple attributes to carve up their customer base in some way to apply different resources to support and/or expand those customers. Boy was it blunt though! Generally, it never got far beyond segmenting your account list by their spending or […]

Read more
best customer success software Best Customer Success Software for Your CS Department in 2024

If you are reading this, you are faced with a real challenge. Either you already manage a customer success function and your existing toolset is not fit for purpose, or you have decided to start a customer success department and want to implement the right software as a solid foundation for your Customer Success Managers […]

Read more
top customer retention software Top Customer Retention Software to Reduce Churn in 2024

Figuring out the right customer retention management software to help manage your Customer Retention goals can be tricky. It really comes down to what your specific goals are, what type of market you serve, the customer data you retain and where that data resides. There are some specific types of tools you should consider. Customer […]

Read more
Expansion revenue Expansion Revenue: Definitions, Metrics, Formulas and Tips

Recurring revenue is essential for any SaaS business. You are probably aware of the fact that customer acquisition is often very expensive, with the risk of getting only a few lukewarm leads. Now, is it possible to cut customer acquisition costs and still generate more recurring revenue? This is precisely what expansion revenue brings to […]

Read more
customer churn rate Customer Churn Rate: Definition, Formulas and Benefits

Although customer churn, losing some customers over time, is perceived as inevitable in certain cases, it is also undesirable among companies. However, every business experiences churn, regardless of its size, quality of customer service and the product itself.  What’s important is how your company responds to churn, whether you fully understand why it happens, and […]

Read more
Best customer success blogs 12 Best Customer Success Blogs in 2024 You Should Follow 

With their aims of transforming new customers into loyal ones, nurturing customer relationships during their entire journey, and driving revenue growth through upsells and cross-sells, customer success teams have become one of the most valuable assets of any SaaS company. And, it’s important to be updated on the latest trends, best practices and strategies in […]

Read more
customer churn analysis What is Customer Churn Analysis and How to Perform It? 

Churn is, unfortunately, an inevitable part of any business, no matter its size, reputation, or customer retention efforts. Some businesses are faced with higher and some with lower churn rates, yet what matters most is determining the primary cause of churn to be able to take effective measures to prevent it. This is precisely where […]

Read more
reasons for customer churn Reasons for Customer Churn and Solutions for Some Scenarios

In SaaS, nurturing strong customer relationships is one of the customer retention strategies for business survival and growth. Still, it seems that no matter how hard you work, there will be some customers who simply decide to leave. Although customer churn is inevitable, certain reasons for it can help you predict it and eventually, reduce […]

Read more
customer success goals Different Customer Success Goals: Which One to Choose?

Nurturing customer relationships, assisting and educating customers during onboarding, pushing upsells and expansion…the list goes on and on. Still, these are just some of the responsibilities of the customer success team. 

Read more