12 Best Customer Success Blogs in 2024 You Should Follow
With their aims of transforming new customers into loyal ones, nurturing customer relationships during their entire journey, and driving revenue growth through upsells and cross-sells, customer success teams have become one of the most valuable assets of any SaaS company. And, it’s important to be updated on the latest trends, best practices and strategies in CS.
It’s best to gather information from relevant sources exclusively, which is why we curated a list of the 12 best customer success blogs that have valuable and in-depth content that can help you in the process of creating customer success strategies and ultimately drive better opportunities for business growth.
A List of Best Customer Success Blogs in 2024
Whether you are an experienced customer success manager, a SaaS business owner, or just starting in the CS field, it’s important to stay informed about the industry’s and market’s trends and dynamics. The Internet is filled with numerous great and less-than-average customer success articles, so it is important to consider only the ones that contain verified information and creative yet applicable solutions that can help you improve customer retention and reduce customer churn.
Here are our top customer success blogs:
- Gainsight
- Planhat
- Custify
- SmartKarrot
- Vitally
- Totango
- Akita
- The CS Cafe
- Desired Path
- Success Coaching
- TSIA
- Customer Success Collective
Gainsight
Gainsight is one of the leading customer success platforms, which makes its blog a great resource for CS professionals and newbies.
The blog section comprises a customer success guide, case studies, and expert insights into customer success strategy, customer retention, customer experience, analytics, product adoption, and industry news and trends.
Planhat
Planhat is another leading customer success platform that helps businesses drive growth through customer engagement, retention, and satisfaction.
The blog covers a range of topics relevant to CS, like customer success management, customer retention, customer health scoring, customer onboarding and training, and data-driven CS. Whether you require expert insights from industry leaders, practical advice and strategies, or regular updates, Planhat has it all and shares it with you for free.
Custify
Custify is a customer success platform designed especially for SaaS companies and their blog focuses on challenges and opportunities for the given industry.
The blog contains various customer success topics related to customer success strategies, ways to reduce churn, customer education, onboarding, customer feedback, etc. One of Custify’s contributions to the CS world is its examples that show the most successful customer success stories.
SmartKarrot
SmartKarrot is a platform dedicated to product experience and customer success and therefore provides valuable content related to the unique challenges that businesses in these areas face.
Their blog section covers everything from customer churn and retention to customer onboarding, training and health scoring.
Vitally
Vitally is a customer success platform created for B2B SaaS companies.
Vitally’s customer success blog is focused on providing valuable and practical content to help businesses achieve their goals for customer success. You can find topics related to customer success management, customer engagement, key CS metrics and KPIs, and effective tips for successful implementation of CS programs.
Totango
Totango is a customer success platform with a blog section that focuses on customer success strategies and best practices. There, you can find comprehensive customer success guides and tips for churn reduction, customer success strategy building, driving customer engagement, leveraging data and analytics, and much more. We recommend Totango as a prime source for regular industry updates.
Akita
Akita is a customer success platform designed for SaaS startups.
Our blog sections focus on helping businesses improve customer retention, reduce churn, and drive growth through proactive customer management. Whether you are looking for CS upsell strategies, churn reduction strategies, best practices for customer onboarding, or predictive analytics for retention, Akita has the information that you need. It also offers some interesting facts about customer success, customer retention, and customer health scoring.
By following the Akita blog, you can learn valuable information about the customer success industry and articles for the entire customer journey.
The CS Cafe
The CS Cafe is a platform dedicated to the customer success community. It offers various detailed guides for developing effective CS strategies, strategies for identifying at-risk customers and reducing churn, efficient onboarding practices, and much more.
Desired Path
Desired Path is another customer success platform that comes with an interesting blog section related to CS. It covers a wide range of topics related to customer success, customer experience, and tips on how to improve customer retention and reduce churn.
Success Coaching
Success Coaching is an educational platform that offers a wide range of training options for individuals and CS teams. Its blog section covers a wide array of topics related to customer success insights, tools, and career-building tips. If you are looking for a valuable resource for your CS team, this is the right place.
TSIA
TSIA stands for the Technology Services Industry Association, which focuses on helping tech and services organizations advance and grow in the industry.
Their blog covers topics related to the technology and services industry, including customer success, organizational best practices, and service revenue generation. Their blog also features guest posts from industry experts, interviews with leaders from various industries, and case studies that provide valuable perspectives on crucial issues that the given industries are constantly faced with.
Customer Success Collective
Customer Success Collective is a resource hub and community for CS professionals where they can connect, share ideas and insights, and learn from each other’s experiences.
Their blog section includes tips and strategies for customer success, analysis of trends in the CS field, case studies, resources for advancing in CS career, and profiles of customer success professionals, including their experiences.
Conclusion
These 12 best customer success blogs offer valuable CS insights, strategies, tips and industry trends that can help you enhance your customer success strategy, improve customer engagement and retention, or just keep you inspired and informed.
Sometimes, all you need is a little push to succeed with a small customer success team, while other times you need to transform your whole CS department to make it work. Whichever it is, the best is to seek help when you need it.
Frequently Asked Questions
What is Customer Success and why is it trending?
Customer success is a business strategy that aims to help customers achieve their goals while using a service or a product. It includes managing customer relationships, addressing customer requirements, and driving customer loyalty and retention.
Is customer success hard to get into?
Getting into customer success can be easy or difficult, depending on your experience, skills, and the company’s requirements. It definitely requires preparation and effort, but it can be very rewarding if you like working with customers and helping them succeed.
What is the KPI for the customer success manager?
The crucial KPIs for CS managers include Customer Satisfaction Score, Net Promoter Score, Customer Retention Rate, Expansion Revenue, Health Score, and Renewal Rate.
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