20 Reported Problems with Customer Success Software (and How Akita Resolves Them)

As part of Akita’s recent re-launch, we have been looking at the channels where potential customers (and the CS community in general) can educate themselves about our solution. G2 crowd is a key player in the review/social proof space and forms an important part of most companies evaluation process when shopping for B2B software. It’s clear we need to focus some of our energy on G2.

Before positioning G2 as a core review platform for Akita, we looked at what users were saying about other vendors in our space. It turns out there are 2 reasons for us to be encouraged…

  • The vast majority of reviews were positive and demonstrate that CS solutions in general are positioning themselves as core components in the tech stacks of B2B SaaS companies.
  • While the feedback is almost universally positive, once you drill down below the ‘stars given’ feature and focus on the ‘What do you dislike?’ section, many limitations with existing platforms become apparent. Often, these are features missing in most platforms but present in Akita!

20 Problems With Customer Success Software: How Akita Resolves Them?

Below are 20 quotes pulled from the G2.com review site. They relate to [un-named/redacted] Customer Success platforms and identify limitations Akita does not have:

  • #1
    • Review: “When building a segment I can’t add any data point as a column header.”
    • In Akita: Data from any source can be used to create segments, as column headers, pinned to dashboards or as merge fields in email templates — Adding Columns to a Segment in Akita.
  • #2
  • #3
    • Review: Playbooks that are completed or failed don’t automatically have tasks deleted or removed from the queue”. 
    • In Akita: A setting to auto-delete (or not) tasks associated with playbooks that have been canceled is available — Key Playbook Settings
  • #4
    • Review: “It can be frustrating when a field we want to add or incorporate is reliant on it having to be in the CRM we use.” 
    • In Akita: Custom field creation is standard/native — Creating Custom Fields in Akita.
  • #5
    • Review: “There is no ability to weight health score components so that some are more important to the score than others.” 
    • In Akita: Weighting components of health scores is a key and standard feature — How to Add a Component to a Health Score in Akita.
  • #6
  • #7
    • Review: “Would like to be able to have the option to mass delete bogus tasks etc.” 
    • In Akita: The ‘grid’ view of tasks allows users to apply mass logic to filtered lists of tasks i.e. delete, re-assign, follow etc. — How to Mass Delete/Update Tasks in Akita.
  • #8
    • Review: “We can’t search by email for Accounts.” 
    • In Akita: Users can search by email alias.
  • #9
    • Review: “It would be great for tasks to have email notifications so people can automatically get notified once someone finishes a task.” 
    • In Akita: The ‘follow’ feature in tasks allows users to be notified (by email) when a task is completed.
  • #10
    • Review: “Our version does not have custom dashboards, but I believe that is available in the enterprise or higher version.” 
    • In Akita: Custom reporting & dashboards are available to all users, not just those using upgraded plans — Creating Custom Dashboards in Akita.
  • #11
    • Review: “It’s hard in [X Application] to identify and easily track champions within the App.” 
    • In Akita: A ‘tagging’ feature solves this.
  • #12
    • Review: “I Can’t create sub-tasks.” 
    • In Akita: Custom checklists/subtasks can be added to tasks in Akita.
  • #13
    • Review: “I am not able to export reports and need to lean on my boss for that which is unfortunate.” 
    • In Akita: 1-click exporting of reports/tables to CSV is available.
  • #14
    • Review: “Limited flexibility on laying out things like the Account overview page. I can see all of my data, but certain parts are not customizable by the Admin.” 
    • In Akita: Account and Contact records are super-customizable, any tracked metric or field can be pinned to ensure only the key data is being surfaced — Customizing Account Overview Page in Akita.
  • #15
    • Review: “I also wish we were able to take notes easier on a customer profile, the current feature is not that great.” 
    • In Akita: Note taking capability is super-easy and intuitive — Taking a Note in Akita.
  • #16
    • Review: “The pricing system based on MRR and # of clients could be clearer and manageable.” 
    • In Akita: Pricing is totally transparent, predictable and affordable – https://www.akitaapp.com/pricing.
  • #17
    • Review: “Trends in ARR/MRR at account level [is unavailable].” 
    • In Akita: Any tracked metric is available to be applied to Accounts including visualizing ARR/MRR through time.
  • #18
    • Review“They also don’t have any external APIs, which adds a layer of difficulty when trying to integrate with other systems.” 
    • In Akita: There are fully built-out developer documents, including Javascript SDK and REST API — https://akitaapp.com/api.
  • #19
    • Review: “Would like to see better tools for managing a CSMs book of business – e.g. health-over-time reporting at a book level.” 
    • In Akita: You can report on any of your tracked metrics (incl. Health) against a book of business (segment) — Reporting on Metrics at a Book (Segment) Level in Akita.
  • #20
    • Review: “I miss some features like the possibility to tag internal stakeholders to tasks/activities.” 
    • In Akita: You can loop other team members into a task via a ‘Follow’ feature.

Related Articles

Best customer segmentation software Best Customer Segmentation Software to Utilize in 2024

Understanding customers at scale has come a long way. Back in the day, companies used simple attributes to carve up their customer base in some way to apply different resources to support and/or expand those customers. Boy was it blunt though! Generally, it never got far beyond segmenting your account list by their spending or […]

Read more
best customer success software Best Customer Success Software for Your CS Department in 2024

If you are reading this, you are faced with a real challenge. Either you already manage a customer success function and your existing toolset is not fit for purpose, or you have decided to start a customer success department and want to implement the right software as a solid foundation for your Customer Success Managers […]

Read more
top customer retention software Top Customer Retention Software to Reduce Churn in 2024

Figuring out the right customer retention management software to help manage your Customer Retention goals can be tricky. It really comes down to what your specific goals are, what type of market you serve, the customer data you retain and where that data resides. There are some specific types of tools you should consider. Customer […]

Read more
customer onboarding statistics 15 Customer Onboarding Statistics and Trends in 2024 to Note

In the SaaS world today, each lead you turn into a customer is a call for celebration. Still, to ensure them a smooth journey and success with your product, it is crucial to first help them understand how they can use your product or service effectively to get all the benefits they offer in the […]

Read more
how to become a customer success manager How to Become a Customer Success Manager: All You Need to Know

Nowadays, it seems that acquiring each new customer calls for celebration. Yet, their choosing you over competition is merely the beginning of a beautiful friendship, as retaining them is equally, or usually even more, difficult. 

Read more
Voice of the customer best practices Voice of the Customer Best Practices and Tips in 2024

When we aim to understand someone or something, the first step is to listen or observe carefully. The same rule applies for customers.  If you wish to truly meet your customers and understand their concerns and goals, you must not only solicit and gather their feedback but also act on it. This is precisely what […]

Read more
what is product discovery What Is Product Discovery: Definition, Benefits and How to Do it?

Developing, launching and promoting a new product or feature is not only time and energy-consuming but also expensive. This is why frustration is inevitable if the new feature of a product goes unnoticed or unused.  To avoid that, companies must first understand market trends and customer needs to be able to create products that address […]

Read more
What is customer stickiness What is Customer Stickiness: How to Measure & Increase it?

Although customer churn and retention are the most important metrics that help you assess the overall health of your business, they often fail to explain why customers leave or stay with you. This is precisely where customer stickiness can help you. To answer the question “What is customer stickiness?” with ultimate precision, we must thoroughly […]

Read more
Customer success books Best Customer Success Books You Should Read in 2024

Customer success is the backbone of a successful SaaS business. The way your CS team manages and nurtures customer relationships often determines the size and quality of your customer base and, therefore, affects revenue and growth.  A smart customer success manager knows very well that customer success is a dynamic and ever-changing field where continuous […]

Read more