Buzz and Customer Loyalty
![Buzz and customer loyalty](https://akitaapp.com/wp-content/uploads/2014/08/Buzz-and-customer-loyalty-1.png)
Here is a great article by Michah Solomon on Forbes about customer loyalty.
Buzz is a magical force, but it only gets you so far in business. What you need is staying power, a customer experience that builds customer loyalty, that gives customers a desire to return.
What you need is staying power. Something that makes customers want to stick around, that brings customers back for more.
Business longevity depends on a product that serves a real purpose. One that meets customers’ expectations. These businesses tend to acquire more loyal customers over time. However, a buzz surrounding a product is great but when the hype is over could possibly become quickly unfashionable.