Buzz and Customer Loyalty

Buzz and customer loyalty

Here is a great article by Michah Solomon on Forbes about customer loyalty.

Buzz is a magical force, but it only gets you so far in business. What you need is staying power, a customer experience that builds customer loyalty, that gives customers a desire to return.
What you need is staying power. Something that makes customers want to stick around, that brings customers back for more.

Business longevity depends on a product that serves a real purpose. One that meets customers’ expectations. These businesses tend to acquire more loyal customers over time. However, a buzz surrounding a product is great but when the hype is over could possibly become quickly unfashionable.

Related Articles

Best customer segmentation software Best Customer Segmentation Software to Utilize in 2024

Understanding customers at scale has come a long way. Back in the day, companies used simple attributes to carve up their customer base in some way to apply different resources to support and/or expand those customers. Boy was it blunt though! Generally, it never got far beyond segmenting your account list by their spending or […]

Read more
best customer success software Best Customer Success Software for Your CS Department in 2024

If you are reading this, you are faced with a real challenge. Either you already manage a customer success function and your existing toolset is not fit for purpose, or you have decided to start a customer success department and want to implement the right software as a solid foundation for your Customer Success Managers […]

Read more
top customer retention software Top Customer Retention Software to Reduce Churn in 2024

Figuring out the right customer retention management software to help manage your Customer Retention goals can be tricky. It really comes down to what your specific goals are, what type of market you serve, the customer data you retain and where that data resides. There are some specific types of tools you should consider. Customer […]

Read more
Best customer success blogs 12 Best Customer Success Blogs in 2024 You Should Follow 

With their aims of transforming new customers into loyal ones, nurturing customer relationships during their entire journey, and driving revenue growth through upsells and cross-sells, customer success teams have become one of the most valuable assets of any SaaS company. And, it’s important to be updated on the latest trends, best practices and strategies in […]

Read more
customer churn analysis What is Customer Churn Analysis and How to Perform It? 

Churn is, unfortunately, an inevitable part of any business, no matter its size, reputation, or customer retention efforts. Some businesses are faced with higher and some with lower churn rates, yet what matters most is determining the primary cause of churn to be able to take effective measures to prevent it. This is precisely where […]

Read more
reasons for customer churn Reasons for Customer Churn and Solutions for Some Scenarios

In SaaS, nurturing strong customer relationships is one of the customer retention strategies for business survival and growth. Still, it seems that no matter how hard you work, there will be some customers who simply decide to leave. Although customer churn is inevitable, certain reasons for it can help you predict it and eventually, reduce […]

Read more
customer success goals Different Customer Success Goals: Which One to Choose?

Nurturing customer relationships, assisting and educating customers during onboarding, pushing upsells and expansion…the list goes on and on. Still, these are just some of the responsibilities of the customer success team. 

Read more
customer success upsell strategies Customer Success Upsell Strategies and Best Practices

Each customer relationship has the potential to expand and strengthen. What direction it will take depends heavily on customer success strategies, especially ones related to upselling. 

Read more
customer success budget Customer Success Budget: Best Practices for 2024

Investing in customer success to improve customer satisfaction and retention has become one of the main priorities in SaaS businesses. As customer demands in the ever-evolving SaaS environment grew by day, customer success teams needed to react proactively to create effective strategies to keep their customers satisfied. 

Read more