Introducing Akita — Reimagining Customer Intelligence

Reimagining Customer Intelligence

For six years I worked at a company that sold advertising to some of the biggest brands in the world. Maintaining good relationships with customers was essential. A happy customer was worth hundreds of thousands of dollars while an unhappy one was gone forever.

We used the best software available to land new accounts and keep those customers happy. The sales department used Salesforce.com to manage its sales pipeline. The accounting department used Xero. Email, tasks, and calendars were provided by Google Apps. We even developed a number of bespoke applications to help us manage accounts.

“Did the art department start on the ▪▪▪▪▪▪▪▪▪▪▪ project?”

“Lorri! Has ▪▪▪▪▪▪ paid their most recent invoice?”

“Katy, did you update ▪▪▪▪▪ ▪▪▪▪’s profile?”

A problem quickly arose…

Our customer data was stored in a dozen different applications 

Our sales and customer service teams were forced to jump through hoops to access basic information about their own customers. Had invoices been paid? Had projects begun? Did the customer have any support tickets open?

More business apps == More customer data (in more locations)

Our sales team was struggling to stay up-to-date with the status of their own customers. We needed a tool that brought all of our customer data into one, easy-to-consume location.

Introducing Akita

Akita shows you when and how customers interact with every department in your business.

At the click of a button, account managers and salespeople can see a customer’s complete history with your company—data that was previously stored in one of a dozen business applications.

And that’s just the start. Akita analyzes your customer relationships and lets you know which customer requires the most attention right now.

Know your customers. Keep them happy. Increase sales.

Akita provides businesses with an interactive timeline of customer interactions spanning every department in the business

Akita connects to the cloud-based tools your business already uses—the leaders in customer relationship management (CRM), accounting, invoicing, customer service, email, marketing, and more. We pull that information into a single feed that contains everything you need to know to keep your customers happy. Users can drill down and get details on each interaction—invoices, projects, helpdesk tickets, emails—you name it. All of your customer data in a single place.

Akita highlights important customer interactions to keep you up-to-date

Akita analyzes thousands of interactions between you and your customers every day and surfaces the most important information. One-click is all it takes to know if a customer has recently paid an invoice, opened a help desk ticket, or has been set up in your company’s project management system. We sift through your customer data so you do not have to.

Akita’s innovative sales intelligence system helps you focus on the right customer at the right time

Good customer service is hard but Akita makes it simple. We analyze interactions between you and your customers and show you which leads are likely to close, which of your customers are happy, and which ones aren’t.

Our Mission

At Akita, we believe customers are the most important part of any business. We make easy-to-use software that helps companies nurture fantastic relationships with existing and potential customers. At Akita, we believe:

  • Companies should choose the best software available for every business unit,
  • The best companies share customer data across department lines,
  • Great software means less work for users, and
  • Software shouldn’t require costly customization or integration.

If you value your customers and want to know them better, try Akita for free. Your customers will thank you.

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