Customer Success Roundup for the 11th June 2021

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

• The team at Ventures Platform share their thoughts on customer retention in
  • “Unpacking Saas Churn“
• The Success League’s Russell Bourne explores adoption metrics, and leading and lagging Indicators in
  • “Adoption and Indicators“
• Colin Shaw, CEO at Beyond Philosophy looks at how applying loss aversion strategies could help reduce downgrades in
  • “This Is One of the Most Powerful Marketing Tools: Peoples’ Aversion to Loss“
• Director of Marketing at Avoma, Yaagneshwaran Ganesh, does a deep dive on hand-off’s in
  • “Face It: The Account Handoff From Sales to Customer Success Is Often Broken. Here’s How to Fix It“
• Managing Partner at Tomorrow People, Pete Winter, looks at
  • “Customer Churn: What You Need to Know and What You Need to Do“
• SaaStr Founder, Jason Lemkin, asks (and answers)
  • “Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved“

UPCOMING EVENTS

1. The Customer Conference / June 15th & 16th
   • [From $35] Independent Customer Success Conference for Tech Companies. Learn More
2. Customer Experience Management Field Guide / June 16th @ 5PM GMT+1
   • CX Leadership: Discussing Leadership, Influence, Responsibility and Authority. Learn More
3. CSN Cafe Madrid / June 17th @ 8.30AM CEST
   • Encuentro mensual informal de Customer Success Managers de cualquier nivel para conectar de forma virtual y compartir retos con un café. Learn More
4. CSN Cafe Ireland / June 18th @ 10AM CEST
   • This Month We Are Going to Discuss Customer Success and It’s Role in Customer Renewals. Learn More
5. CSN Breakfast/ June 23rd @ 10AM – 10.45AM CEST
   • What Do We Want to Achieve with QBRs? Learn More
6. Becoming the Best Possible CSM / July 13th @ 4PM GMT+1
   • What Does It Take to Be a Good CSM? Learn More