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Best customer segmentation software Best Customer Segmentation Software to Utilise in 2024

Understanding customers at scale has come a long way. Back in the day, companies used simple attributes to carve up their customer base in some way to apply different resources to support and/or expand those customers. Boy was it blunt though! Generally, it never got far beyond segmenting your account list by their spending or […]

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Customer Success Managers and Sales Commissionv Customer Success Managers and Sales Commission?

[Update 7th February 2022 – If you are a quota carrying CSM, check out our FREE tool to help you figure out how to achieve your sales target]. CSMs from over 90 SaaS firms participated in our 2016 Customer Success Managers Survey. Over the next few weeks, I will be reflecting on some of the […]

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how to lose saas customers How to Lose Your First 10 SaaS Customers (to Churn)

There are a number of great resources available to early-stage startups who are trying to land their first 10 paying customers. Doing so is no small task. It can take hard work, hustle and sometimes a bit of luck.

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best customer success software Best Customer Success Software for Your CS Department in 2024

If you are reading this, you are faced with a real challenge. Either you already manage a customer success function and your existing toolset is not fit for purpose, or you have decided to start a customer success department and want to implement the right software as a solid foundation for your Customer Success Managers […]

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top customer retention software Top Customer Retention Software to Reduce Churn in 2024

Figuring out the right customer retention management software to help manage your Customer Retention goals can be tricky. It really comes down to what your specific goals are, what type of market you serve, the customer data you retain and where that data resides. There are some specific types of tools you should consider. Customer […]

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customer retention challenges Top 10 Customer Retention Challenges You Need to Know in 2024

Customer retention is one of the most critical aspects of any business, especially in a SaaS environment where the competition is fierce and customer expectations are ever-growing. Businesses often face various customer retention challenges, which prevent them from maintaining long-term customer relationships and stable business growth. The key to creating and implementing effective retention strategies […]

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customer acquisition vs retention Customer Acquisition and Retention: What’s More Important?

The debate between prioritizing customer acquisition and retention has long been a topic of discussion in business, especially in the SaaS industry. Companies often shift from one business strategy to another as the market and their internal conditions change, but what is more important? Customer retention aims to retain existing customers, while customer acquisition aims […]

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how to scale customer success How to Scale Customer Success in SaaS: 2024 Guide

Congratulations! Your SaaS business is thriving, and you’re growing your customer base. But with this exciting growth comes a new challenge: how to scale customer success. How do you maintain the personalised touch that keeps customers happy as your company expands?

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customer success vs customer experience Customer Success vs. Customer Experience: Notable Differences

Positive customer relationships are the foundation of any SaaS business. Both customer success and customer experience aim to boost customer satisfaction, but they are actually different concepts that address different segments of the customer journey.

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customer onboarding software Best Customer Onboarding Software in 2024

How do you make sure you get this process right? Apart from having the right people and the right motivation, it would be remiss not to use the tools you already have or invest in some new ones, such as customer onboarding software so that everything required is being done to ensure your clients expectations […]

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what is customer success What is Customer Success: Short and Simple Guide

In the world of SaaS, customer churn can feel like a constant threat. But what if there was a secret weapon to turn happy trials into loyal customers? Customer success is what you seek, it’s a strategic approach that goes beyond basic support to ensure your users achieve their goals.

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