October 2023

First impressions are powerful in business. They can easily deter an interested party or can create a strong bond that will last for years.

Having a great onboarding process goes beyond providing new customers with guidelines on how to use your product or service. It is a way to develop long-term relationships where customers feel valued, listened to and part of a collaborative process.

Imagine your customers all had the same profile, the same goals with your solution, used your software in exactly the same way, bought the same number of licenses and engaged with your sales, support and customer success teams identically. 

Imagination is required for this exercise because in the real world, no SaaS company has a completely homogeneous customer base. In the real world we need to apply different engagement strategies to differing groups of customers to ensure that (as much as possible), we maximize customer health, engagement, retention and ultimately the lifetime value of each and every customer.

If you’re like me, then you can’t help but sing into a hairbrush when you listen to music. However, when I’m in public, I spare everyone the free concert and opt for a podcast instead.

Having a solid customer acquisition strategy is a must for any business, yet what counts the most is the business’s ability to keep the current customers satisfied and ready for recurring and bigger purchases. This process is called customer retention.

Establishing a long-term relationship with the customers increases brand loyalty, gives sufficient evidence that the product the business offers is of high-quality, and finally, improves sales and revenue. Since all these segments are crucial for any company, it is important to be prepared to act effectively if there is a possibility that a customer may lose interest in your brand.

The SaaS community can now find Akita’s Customer Success platform through the Tekpon software review platform. The listing can be found HERE.

If you are looking for Customer Success software and need to understand which platforms might suit your use case or fit your profile or budget, visiting Tekpon.com allows you to browse through the profiles and details relating to the main players in the Customer Success software segment.

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