Blog
What I Think About When I Think About Customer Success
I’ve been involved with Customer Success Software for a while now and sometimes I make the mistake of thinking everyone understands what Customer Success is all about . So, to clarify, here is what I think about when I think about Customer Success… In SaaS, REVENUE COMPOUNDS, this is the 9th wonder of the world […]
Guide to Calculating Customer Health Scores
Calculating customer health scores is a necessary (and transformative) step in building a strong Customer Success program for Software-as-a-Service (SaaS) companies. Below I review what health scoring in SaaS is all about and identify the variables you should consider when building your customer health scoring model.
Build a (no-code) NPS tool using Google Workspace!
tl;dr – You can put together an NPS survey tool with analytics using Google Forms and Google Workspace. Here’s the form. Here are the results. Many SaaS businesses measure their customers’ experiences by sending Net Promoter Score™ surveys. Even if you haven’t heard of an NPS™ survey before, you have likely seen one: “How likely […]
What is Customer Stickiness: How to Measure & Increase it?
Although customer churn and retention are the most important metrics that help you assess the overall health of your business, they often fail to explain why customers leave or stay with you. This is precisely where customer stickiness can help you. To answer the question “What is customer stickiness?” with ultimate precision, we must thoroughly […]
Best Customer Success Books You Should Read in 2024
Customer success is the backbone of a successful SaaS business. The way your CS team manages and nurtures customer relationships often determines the size and quality of your customer base and, therefore, affects revenue and growth. A smart customer success manager knows very well that customer success is a dynamic and ever-changing field where continuous […]
10 Customer Success Conferences to Check Out in 2024
To become and remain successful in the realm of customer success, one must constantly hone their skills, make meaningful connections with other customer success leaders in the field, and find a place to get some inspiration and discover innovative ideas and strategies. One of the ways to advance in your CS career is to attend […]
Customer Success Playbooks: Definition, Types, Tips
SaaS businesses’ success depends on both customer acquisition and customer retention. In the past few years, many companies have started to invest more in their customer success efforts, ensuring existing customers achieve their desired goals and get maximum value from the SaaS product in a short period of time.
What Are Customer Success Operations and Do You Need Them?
In the ever-growing SaaS environment, ensuring customer success is vital for business survival and growth. With growing customer, industry and market demands, the responsibilities of customer success teams have been expanded as well. To be able to manage their efforts properly and see some satisfying results, CS teams needed all the help they could get.
Customer Success Trends and Predictions You Need to Know in 2024
Customer success teams have become more important revenue drivers for SaaS companies. With their skills and expertise, combined with advanced CS tools and well-crafted strategies, they can ensure a business’s sustainable and steady growth.