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Customer retention and satisfaction are intrinsically linked. If you fail to maintain high levels of customer satisfaction, your retention levels will suffer, reducing revenues and profitability and forcing you to invest even more heavily in attracting new business. Conversely, driving up customer satisfaction makes life significantly easier for any SaaS business, with improved revenues, referrals, […]

Did you know there are now over 30 dedicated Customer Success platforms! This makes the challenge of evaluating your options quite daunting. If you don’t want to juggle a ton of discovery calls with vendors just to find out what you can or can’t afford, this post is for you. The following is a list […]

This blog post represents the start of what will most certainly be an exciting journey. While clicking “Publish” only took a single click, the action marked the end of one phase of my life and the beginning of a new and exciting phase.

To become and remain successful in the realm of customer success, one must constantly hone their skills, make meaningful connections with other customer success leaders in the field, and find a place to get some inspiration and discover innovative ideas and strategies.  One of the ways to advance in your CS career is to attend […]

SaaS businesses’ success depends on both customer acquisition and customer retention. In the past few years, many companies have started to invest more in their customer success efforts, ensuring existing customers achieve their desired goals and get maximum value from the SaaS product in a short period of time. 

In the ever-growing SaaS environment, ensuring customer success is vital for business survival and growth.  With growing customer, industry and market demands, the responsibilities of customer success teams have been expanded as well. To be able to manage their efforts properly and see some satisfying results, CS teams needed all the help they could get. 

Customer success teams have become more important revenue drivers for SaaS companies. With their skills and expertise, combined with advanced CS tools and well-crafted strategies, they can ensure a business’s sustainable and steady growth. 

Product adoption is essential for retention and loyalty. If the customers find value in your new product and include it in their workflows, there is a great chance they will stick to it for longer.  Still, managing to persuade your audience to try out your new product is not an easy task, especially in a […]

The support of satisfied customers and their willingness to spread the good word can sometimes bring you more prospects than a masterfully crafted marketing campaign. It is all about trust.  Customer advocacy can help your business drive growth, brand and customer loyalty. By leveraging the enthusiasm of satisfied customers, customer advocacy strategies can help you […]