Blog
Who Needs to Be Involved When Buying Customer Success Software?
Implementing a Customer Success platform will resonate across the business so the CEO should make the ultimate call on where to invest but who else should have oversight of or influence on the decision …
How to Reduce Customer Churn: All You Need to Know
Customer churn is both a phenomenon and a critical metric. It describes the process of customers deciding to stop using or paying for your product or service. Churn’s impact is felt most keenly in subscription or SaaS companies where there is an imperative to retain customer relationships for as long as possible. How successful you […]
Why and How CSMs Should Segment Their Customer Base
We all know that it is important to segment your customer base in Customer Success… But why? Like all things in business, the ultimate answer is—to generate more revenue. But how?
What is Product Adoption: Meaning, Key Metrics and Tips
Product adoption is essential for retention and loyalty. If the customers find value in your new product and include it in their workflows, there is a great chance they will stick to it for longer. Still, managing to persuade your audience to try out your new product is not an easy task, especially in a […]
Customer Advocacy Strategy: Different Types of Programs and Tips
The support of satisfied customers and their willingness to spread the good word can sometimes bring you more prospects than a masterfully crafted marketing campaign. It is all about trust. Customer advocacy can help your business drive growth, brand and customer loyalty. By leveraging the enthusiasm of satisfied customers, customer advocacy strategies can help you […]
Crucial Customer Success Statistics and Trends to Know in 2024
The customer success department is responsible for creating a strategic approach with a focus on cultivating mutually beneficial relationships between the business and its customers.
What is Customer Advocacy and its Benefits: A Short Guide
In SaaS, fostering long-term relationships is a priority, as happy and loyal customers are the foundation for business growth and success. Therefore, building trustful and transparent customer relationships through customer advocacy programs is one of the main goals of any SaaS business.
What is and How to Calculate the Renewal Rate: Short Guide
SaaS companies rely heavily on recurring revenue. With recurring revenue, you can predict revenue flows, and work on customer retention.
Top 20 Customer Success Manager Interview Questions
Being a customer success manager requires a combination of multi-disciplinary expertise, in-depth product knowledge, and great communication skills. Above all, this person must possess high emotional intelligence and adequate personality traits that can easily adapt to different customer personas. When hiring one, it is, therefore, crucial to create a list of adequate questions that allow […]